Figu, your new brand is ready.

Welcome, Figu team

Your rebrand is complete, and all of it lives on this page. No zip files buried in email, no guessing which logo is the right one. It's organized and ready.

How to use it:

• New to the brand? Watch the quick Figma slideshow below.
• Need a file fast? Jump to Assets for logos, color, and type.
• Building something? Templates has social, slides, and your email signature.

Anything unclear or missing, email us at [email protected] and we'll sort it out. Thanks for a great project.

The Familia team

The idea in one line

Figu is a digital agency with a builder's mindset, so the brand is a system, not just a logo. A modular monogram that snaps together from simple parts, a confident grotesk, and a lot of restraint. Sharp, modern, and easy to extend as the studio grows.

Start here

The brand book covers logo usage, spacing, color, type, tone of voice, and the do's and don'ts. If you read one thing, read the quick-start on pages 3 to 5.

Grab-and-go files

Everything below is production-ready. A quick guide:

• Logos: SVG for anything digital, PNG for a quick drop-in. The mono versions are for single-color uses like a stamp or a cup sleeve.
• Color: hex for screen, CMYK for print. Deep espresso is the workhorse; the bright red is for highlights only.
• Type: BDO Grotesk for headlines, Neue Montreal for body. License details are in the fonts folder.

That's the brand. A few reminders:

• These files are the source of truth. If you spot an older logo still floating around, swap it for the one here.
• Building something new? Start from a template so it stays on-brand.
• Questions, edge cases, or need a format we didn't include? Email [email protected].

Here's to the new Figu Agency.

The Familia team